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00:30:00

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Us 5, San Francisco 5, The City 2, California 2, U.s. 2, Lee 1, Fbi 1, Lyons 1, Malia Cohen 1, Alice Griffith 1, Hamilton 1, Weber 1, Amos Brown 1, Cio Of Kimberly-clark 1, Wiener 1, Olague 1, Naacp 1, Etc. 1, Brazil 1, City 1,
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  SFGTV2    [untitled]  

    September 23, 2012
    11:30 - 12:00am PDT  

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answer or she gives me the right answer, or i go to my doctor's office, and this is based on your gino and lifestyle, we need to put you on lipitor and need to exercise more, right? that is service, right? let me take you to computers. visualize the amazon website for a second. what are they trying to do there? they are not trying to deliver information that is personal to you, right? people like you bought this. people like you listen to this, right? i will ask a question. for the technical people in the room, where is the transaction processing system on that web page? i will tell you the answer -- it is that little shopping cart in the upper right-hand corner. most of us in the tech field -- i have been around for a while -- we have all worked on the shopping cart. we have worked on transactions, processing systems, they met.
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how important is it on the web site -- it has to work, and has to work in scale, and all that, but it is not very important, right? what is important is they are trying to deliver information that is personal to you. let's take our favorite banking website. go to the website. you have to log in, right? from that point on, all you see is a transaction processing system, right? it does not actually care who you are. it has no idea who you are. the consumer internet sees " is 200 terabytes. that is all it is. not very big. the challenge is how do you get
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it. how do you take that information? i hate shopping at home depot, okay? i do not really like going there. however, think about this scenario. what if three weeks ago, i bought tile, and two weeks ago, i bought a faucet, and last week, i bought a sink, and this week, i bought a vanity mirror? what am i doing? probably remodeling my bathroom, right? by the way, they also could know that i have actually spent $10,000 over the past four months at home depot. with all that information there, why isn't the managers showing up when i show up at home depot showing me the three toilets that would match my title, right? my only point is all that
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information is there. it is not being harnessed to deliver information that is personal and relevant to you. this applies to finance assistance, health care systems, city systems. it applies across the board. the major step that we will see and people who innovate at this level will see is doing that. i will end by telling you a little trivial metric for you to walk away and think about. it is called servers per employee. all of you guys who work in a business, just to this for fun. go in and ask how many servers you have. big ones, little ones, i do not really care. abide by total number of employees, contractors, not contractors. a number in your head, some of you? i will give you a couple of data points. turns out the u.s. government tracks this for global economic development purposes. by the way, if the number of servers per employee is zero, what is the chances for global economic development?
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0. right. and that brazil is a 0.04. india is a 0.02. i have no idea what the u.s. is that. that gives you some metric. my friends who run these application cloud service companies, they are sitting at 0.5 to 1.0. most of the people who listen to me -- actually, i did this three or four months ago. the guy sitting right here was the cio of kimberly-clark, an old friend of mine. so i asked him how many servers per employee he had, and he said we had 0.4 and headed for 0.2, proudly. ok, who do you think is sitting at 30 to one? facebook. would you think is sitting at 50 to one? for your technical people in the room, do you think they are operating inefficiently? no, i do not think so.
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furthermore, do you think that they are using all those servers to serve up web pages? no. right? these are truly information- power businesses. at the end of the day, my opinion -- lots of people may share this -- is all companies and that being information companies. all companies and of being software companies. i just did he know speech for a large german car company that you may know, that is clearly when you start realizing what they are trying to do, right -- it is really can we use all this cloud technology to takeoff structures down and across this down so now, i can change and 8% spent on a bunch of stuff that other people can go due to 80% i get to build applications, which power a very different experience. you think about what the car of the future might look like, it is a computer with four wheels, right? that is what it is. what they start to do with it,
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etc., is completely different. i'm talking about what we all conceptualize as a manufacturer. when you ask the question what will happen in the future? it is harnessing this technology to really deliver a service economy, and the companies that do this, the guys that figure this out are going to be big winners, and they are going to change the way we think of them, the way we relate to them, the way we buy from them, all of that. that is what the future holds. i see the floor. >> thank you. i think the best questions are yet to come, and we are going to turn it over to the audience. >> we would like to remind our listening and viewing audience that this is a program with the commonwealth club of california on the future of cloud computing. our thanks to our distinguished panel for their comments here today. now, we open the floor for a q&a session.
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we will be passing around a microphone, so if you have questions, please raise your hand and speak into the microphone. >> i have a key question about the backup plan. you mentioned the super bowl earlier. what is the backup plan in the unlikely catastrophic event of the disabling of the system? solar storm or whatever. >> there are lots of things that can go wrong. the rights can hit the planet, and the things go dark, and then we fix it. in general, the technology you are talking about is something which is broadly called cloud bursting, where essentially, is used by google and other folks, there's not one computer called google.com. there's a basilian sitting behind a thing. there is a concept called load balancing, and it has been augmented of late with the ability to dynamically spinoff new instances of server applications in response to spikes in demand. the general concept called cloud
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bursting allows you to do that across multiple cloud vendors, so you could do it across amazon and various other people say you could get geographic diversity and so on. people doing this extremely well, for example, would be netflix. many of you in this room i'm sure use the netflix. what they did is dynamically throw what is this is as more and more people click on movies that they want to watch. so then what they are doing is as the need scales, they then have the ability -- they pay them, and, of course, it drops off as soon as the need drops off as well. so they end up essentially paying for average demand. the technology is widely deployed around the world. >> as kind of a follow-up, individuals often use cloud services for backing up their computers. are we about to see people using their computers to back up their clout services to guarantee that
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they hold on to their data? >> you are at the tip of a very interesting iceberg. go 100,000 miles in space and look down at the earth. we are still driving more wavelength down. there is no problem distributing content out to users. what we have a fundamental problem with is distribution of power. power is dominating in terms of distribution networks q one of the reasons why it does not make sense is because you are at the end of the tree, a long way from distribution, a lot of transmission loss. the data centers move to where power gets generated. what is the next hardest thing to move? big data. did it is still really hard to move, even though we have lots of wavelets. that says that the application moves to the data is. if you think about facebook and google and all those folks, they build data center's right were the power is generated.
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typically near hydro plants and so on. what you find is that more and more applications will move to where the data is. moving those big chunks of data is very difficult. in terms of enterprises in the cloud, there is certainly no reason to suspect that the systems used by cloud vendors like amazon are not capable of geographic replication and redundancy. it is absolutely the case that someone like netflix, for example, could survive an outage of two simultaneous amazon did a centers through geographic redundancy and so on. this stuff exists, and the technology exists within the cloud providers to make sure that once your data gets there, it is not going away. it is just not a cloud provider solution. most enterprises will have things called disaster recovery, where they will keep all their critical data completely
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synchronized so that if one coast gets hit by an earthquake or terrorist attack, you have the other coast where you can get your data. it is completely synchronized, always available, on demand. geographically diverse disaster recovery solutions have been in place for some time, and they actually do allow for secure data storage. >> i think that for the individual consumer and home user, this storage in the cloud and backing up your personal computer in the cloud has been burgeoning of late because people want to have the ability to store their files securely, but the reason why, to answer your question, is why do they continue to still backed up their clout back of solution onto a usb stick or on to their own pc is people still have to get comfortable with the idea of
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clout security, that the data truly is secure and they're comfortable with letting go. people still not quite comfortable with that concept yet. as people become more and more confident and more and more comfortable with the concept of data being safe, we will still have people, and we will still have instances where people want their data next to them, where they feel comfortable, where they feel safe and confident that their data is secure. >> if i were purchasing services from a cloud vendor, i would mandate that all data at risk is encrypted using keys that i own, that i provide when it is processed for me, and there is no excuse for anybody not doing this. the technology exists. so it comes down to the probability that a bad guy could go and guess relocation. in amazon web services, you have more than 3.5 billion objects. they have to know which one to go for it here that have to break your access. then they have to break the
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description on the of jets. the probability of stealing your data and getting away with an attack is vanishingly small. >> i think you address one of my concerns, which was the security of my data out on the cloud, but you raised a new question -- who owns my data? what if i do want it to go away? >> there are very challenging concerns. certainly, governed by state boundaries. for example, numerous canadians do not want their data in american dissenters. under a land the vessels, that can be subject to inspection and seizure. all the regulations relate to national boundaries there as well. a cloud providers actually end up having to meet numerous diverse regulatory requirements related to where data may resign and how it may be encrypted. there are different purchase centers for different christian center's and countries -- there
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are different encryption centers for different regions and countries. i think amazon wishes they could make it go away the same way they imagine the sales tax would go away sunday. [laughter] >> but is it clear that i own my data? >> it is clear that you own your data, but it is not clear that somebody with the opprobrious search and seizure warrants cannot just make off with it, too. and, of course, you know, here is the scary one. the fbi says there is an attack coming out of those few racks over there, and they walked out with several companies entire computer set up just because some guy in one of those was doing a bad thing. that is scary. >> unfortunately, we have time for only one last question. weber has the microphone, please. then maybe it is a mistake, but
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i have the microphone. i came to this lecture trying to find a definition of what cloud computing is. maybe i understand a little better, but i still do not have its in the simple terminology that i understand. my other question is from my point of view as a user of computing services, i have recently had the experience with a couple of banks going through a total change of their website, which caused me no end of aggravation to try to continue my accessing of my data, and i had the feeling, and i think you kind of touched on this, that for maybe financial reasons or because you technology people are so influential in the world you convinced these banks they had to do this, it just really
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made my life miserable for a couple of weeks trying to figure out how to use their new system. i mean, it seems to me that -- you know, i had the impression that technology people are sort of making work for themselves by influencing institutions that they need to change what they have already in place. i still go by the old model -- if it is not broken, do not fix it. so i am opposing these questions to the senate panel. >> those are great observations. i am in my mid-40's by now, and there are programming languages used regularly that just did not exist five years ago. when you hear these guys talk, it is like gobbledygook to me. you get old with your music. you get old with your skills sets. it is just the way it is.
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because we are a technology- driven society, and we have completely inverted the traditional way back societies were built when -- where when you were older, what you learned was survival skill, and you were right. that is the problem. the young guys are right, and the old guys take it in the net. cloud computing -- let me try a simple one for you. used to be in the old days that everybody had their own electricity generating plant. people would generate electricity locally for their own production means for their own factory. that got turned into a utility. the economics and study of that is very interesting. there's a fabulous book called "the big switch" which basically tracks that history. think of what clout is doing to computing is being analogous. instead of having to own and run your own software and hardware
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and computer systems, these things simply become services that you acquired by some horribly complicated plug. so it becomes viable economically -- the economics are compelling. you can consume by plugging in. you have to plug, yes, it is still the case that you know too much, but it is really that, that turning computation into a utility that can be consumed as opposed to requiring human to surround previous manifestations of the technology. >> i thank the panel for coming here today. we also thank our audience here for those listening and viewing. now, this meeting of the commonwealth club of california commemorating its 108th year of
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discussion is adjourned. [applause] ♪ >> welcome to hamilton recreation and aquatics center. it is the only facility that has an integrated swimming pool and recreation center combined. we have to pools, the city's water slide, for little kids and those of you that are more daring and want to try the rockslide, we have a drop slide. >> exercises for everybody.
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hi have a great time. the ladies and guys that come, it is for the community and we really make it fun. people think it is only for those that play basketball or swim. >> i have been coming to the pool for a long time now. it is nice, they are sweet. >> in the aquatics center, they are very committed to combining for people in san francisco. and also ensuring that they have public safety. >> there are a lot of different personalities that come through here and it makes it very exciting all the time. they, their family or teach their kids have a swim.
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>> of the gem is fantastic, there is an incredible program going on there, both of my girls have learned to swim there. it is a fantastic place, check it out. it is an incredible indication of what bonn dollars can do with our hearts and facilities. it is as good as anything you will find out why mca. parents come from all over. >> there are not too many pools that are still around, and this is one-stop shopping for kids. you can bring your kid here and have a cool summer. >> if you want to see some of the youth and young men throughout san francisco play
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some great pickup games, come wednesday night for midnight basketball. on saturdays, we have a senior lyons dance that has a great time getting exercise and a movement. we have all the music going, the generally have a good time. whether it is awkward camp or junior guard. >> from more information, visit
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>> hi. ok, thank you for joining us today. my name is malia cohen. i represent the southeastern neighborhood, affectionately known as district 10. i am very pleased everyone is here today. thank you for hosting us today and opening up your wonderful sanctuary. where are you? there you are. thank you very much. i appreciate that. i'd like to introduce mayor lee, who will talk to us about some of the proposals we will be presenting to you today to address some of the public safety challenges we have recently been experiencing in the southeastern part of the city. thank you very much, mayor. mayor lee: thank you. i want to also express my appreciation for the other supervisors that are here and
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also have been engaged with us. certainly, supervisor olague is here. supervisor wiener is here. there is an ongoing discussion about public safety. i also want to express my deep appreciation for our city's cloete community, the interfaith council, and my thanks for today, the pastor and his church and his staff for welcoming us all here in this very integral part of our city and all the other clergy that are here as well as the naacp, represented by a pastor reverend amos brown and his staff, along with the police chief, or public safety clusters, juvenile probation, a
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deprivation, community-based agencies, city services office, and the number of community groups that have engaged me and my staff and all of the supervisors are on this very serious question around public safety in our city. many of you have known and heard in the past couple of months my very deep concerns about our safety, particularly of our young kids, and particularly of our african- american kids. not everybody can be a gabby or an olympic hero. not everybody can do that. not everybody can participate in the 5000 jobs that we are creating in the internship programs that are paid that we signaled this summer. not everybody can be successful
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in everything that we do to try to set up those conditions for people to be successful. there are some who, unfortunately, touch our juvenile and adult probation criminal-justice system, and we try to find ways to correct that path and to create supportive mechanisms. we are rich in services in many ways with interventions as much as we can to redirect our youth or to help victims and their families as best we can. sometimes not perfectly, but the best we can to assist them in their recovery. and so it was right for me to talk about this in a very deliberate way, to talk to other mayors across the country and ask what they are doing to find out what is working and what is not working and then to bring
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back that conversation in a very direct way to our own communities here in san francisco. i know every person standing beside and behind the law of our communities, love this city. they would not be here unless they did, from the labor groups to become -- clergy groups to the community-based agencies, they really have a deep, deep love. i know it, and i know we have had these very sensitive discussions about these programs will have been done in other parts of the country, and i had a chance to review those. in agreement with our local leaders, in total agreement with the community-based agencies and civil rights organizations that have had a very delivered reason to engage me on this, we will not be implementing the stop and frisk programs or variations of that here in san francisco. [applause]
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we do not wish to be distracted from the real reason we are here. we love our kids. we love our families in the bayview whether they are in sunnyvale or alice griffith or potrero hill or in the mission. we love them so much that we have to do more to care for them. we have to find those connections. [applause] there are too many stories that we are hearing from our clergy when it is too late. when we are having those individual funerals, when our parents and their brothers and sisters are crying over things that have already happened, where the jobs that we are creating did not reach these unfortunate young kids or our police commissioners and police chief working in concert with
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adult probation, juvenile probation, did not quite get the person who signed these papers, put their names to it saying, "i will not go back to where our was found with a gun or associate with those very known individuals that are participating in gang mentalities." de sign those papers. yet, within days, they are found. we are not reaching them. we are not penetrating those kids. we have to step it up. this is why our supervisors and i have been talking very deliberately to come together with all our community groups to support our own san francisco plan about trying to get to these individuals and prevent crime from happening and prevent their lives from being destroyed. we created over 5000 jobs this summer. we cannot give jobs to dead kids. that is just the